The Next Generation of Skilled Trades: A Look at Modular Construction
Imagine for a moment a recent enrollee at a community college, contemplating a career in a skilled trade like welding, plumbing, electrical work, or carpentry. The allure of high demand in the construction sector is palpable; employers are clamoring for talent as the industry expands. Yet, the thought of working on a traditional construction site can be daunting. Images of site excavation, materials shifted by man and machine, concrete being poured, and steel beams lifted into position convey an environment that many find unappealing.
Challenging Perceptions: The Stigma of Construction Work
For many young people today, a stigma surrounds the construction industry. Terms such as “dirty” and “demanding” permeate their perceptions, leading to the belief that there are “cooler jobs” to be had elsewhere. This perception presents a barrier to recruitment, which is made increasingly urgent by the ongoing skilled labor shortage in the sector.
However, this narrative is beginning to shift, especially with the emergence of modular construction facilities like Fero International in Stoney Creek, Ontario. Unlike traditional construction sites, Fero offers an organized, safe, and clean environment that is increasingly attractive to skilled workers.
A Cleaner, Safer Alternative: Modular Construction at Fero International
“At Fero, we are building in a controlled atmosphere,” says Jennifer Blake, Marketing and Communications Specialist. “There’s no weather impact; workers can operate without the interruptions of snow or ice.” Their state-of-the-art, 300,000 square-foot facility focuses on designing and manufacturing volumetric modular buildings for a wide array of applications.
This clean and controlled environment has contributed to Fero’s success in hiring. Since commencing production in 2023, the company has had no trouble attracting the trade workers it needs. The appeal of modular construction lies not just in the cleanliness but also in its efficiency and safety.
Why Workers Prefer Modular Over Traditional
In traditional construction, the challenges of working at heights, variable weather conditions, and the sheer physical demands can be off-putting. Conversely, Fero’s method limits the need for workers to operate at dangerous heights: “We’re building roofs on the ground rather than having people go up and work up high,” Blake explains.
Moreover, the modular approach is more labor-efficient. “We don’t need as many people for the same volume of work,” she adds. Workers can collaborate on multiple projects in a single day, making their work more interesting and varied.
Fero’s commitment to worker satisfaction also extends to amenities. With proper washroom facilities, a cafeteria, and regular shift schedules, employees have a greater sense of work-life balance. Some modular companies even offer benefits like retirement savings plans with employer matching.
An Inclusive Workforce
One aspect that makes Fero particularly appealing is its diverse workforce. “We have workers of all genders, ages, and physical strengths. It’s a more inclusive environment,” Blake stresses. They’ve maintained job security with no layoffs since they started, a significant improvement compared to many traditional construction firms struggling with seasonal work fluctuations.
Bridging the Skills Gap: Training in Modular Construction
While the advantages of modular construction are clear, the educational pathway to this emerging field remains underdeveloped. Community colleges generally offer introductory programs related to construction but lack specific modules focusing on modular construction.
However, some institutions are beginning to catch up. Algonquin College in Ottawa plans to introduce a Modular and Off-Site Construction module in its Construction Project Management course, highlighting modern construction methods that enhance efficiency.
Additionally, Achēv, a provider of employment services in Southern Ontario, offers a six-week comprehensive training program designed to equip students with essential skills in modular housing construction, covering disciplines like electrical work, plumbing, carpentry, and HVAC.
Industry Challenges: The Need for More Skilled Workers
Despite the evident benefits, the broader construction industry in Canada is grappling with a severe shortage of skilled labor. With over 97,000 vacancies reported and projections of another 1.2 million openings between 2022 and 2031, the competition for skilled workers between traditional and modular construction companies is set to intensify.
The Pembina Institute has pointed out that there has been an “underinvestment in the very institutions best positioned to train the next generation — our colleges and universities.” This indicates a pressing need for educational programs that focus specifically on modular construction techniques.
Looking Ahead: Greater Awareness of Modular Careers
As the modular construction industry continues to grow, so too must awareness among prospective workers. Companies like Fero hope for educational expansions and greater outreach to highlight modular construction as a viable career path.
Blake sums up Fero’s vision for the future: “I want there to be greater awareness of modular construction as a potential career path. That would be something key to look forward to.”
In conclusion, as the stigma around the construction industry begins to dissolve, opportunities abound for those willing to explore the less traditional—but equally rewarding—pathways of modular construction. With a clean, safe, and inclusive work environment, the appeal of this burgeoning field is undeniable, setting the stage for a new generation of skilled tradespeople.


